hi there,
I'm Ruth, a Product Designer in LA
I apply psychology and data to create products that help people 💜
my work
my work
my toolkit
my toolkit
about me
about me
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My Toolkit
Figma
Use daily for high fidelity functional prototypes, animations, design systems, workshops, ideation sessions
ChatGPT
I create research and marketing ChatGPT agents + design products with AI functionality
Webflow
I use Webflow to make responsive and consistent websites with ease
After Effects
Add a bit of fun with UI animations
Research
Built research repositories in Airtable to identify and store user insights
Analytics
I use Hotjar, Google Analytics, and a bit of Mixpanel to peek under the hood for quantitative user insights
Case Studies

PRODUCT DESIGN

Vidsy

An AI inspiration library to promote alignment and clarity, and increased value generation capacity by £133,280

Read case study

PRODUCT DESIGN

Vidsy

Research and product design for an AI inspiration library

ux | BRANDING

1st Central

Quote journey refresh which generated an additional £35 in revenue over 5 years

Read case study

ux | BRANDING

1st CENTRAL

UX + Rebranding for car insurance quote journey

PRODUCT DESIGN

Riot Games

My intro into design - a web based intranet application

Read case study

PRODUCT DESIGN

Riot Games

My intro into design - web based intranet application for recruiting

Snapshots
Mini case studies and personal projects
About me

Hey! I'm a digital Product Designer. I specialize in blending psychology, visual design, and motion to create delightful experiences that convert. In a past life, I was a tech recruiter at Amazon, Facebook, and Riot Games.

At Facebook, I regularly shared feedback on our internal recruiting tools. My ideas resonated with the team, and I even got to participate in user testing new workflows 😎

At Riot, I took the leap to lead design for an internal recruiting tool. Problem-solving via empathy and curiosity, the breadth of skills to be learned, and the mix of psych and design solidified my love for UX. I was hooked.

Outside of work, I'm still a nerd, so I love reading, bit of gaming (badly), health and fitness, travel, and learning new skills (current: animation 🎞️)